Canterbury Christ Church University partnered with local bespoke shopfitting firm, the Sublime Group, to set students the challenge of drastically reducing the installation time of Sublime’s custom designs, traditionally spanning two weeks.
The students’ objective was to develop a modular design concept that could easily adapt to various retail spaces while minimising manual labour during installation. The competition gave the students a real-world engineering project, aimed at delivering an innovative solution that could transform the landscape of retail shopfitting. They worked in teams, fostering an environment of shared knowledge and creativity; conducted market research, studied existing technologies, and explored new design methodologies.