The competition designed for undergraduate students in the Faculty of Engineering and Design focused on fostering entrepreneurship and inclusive leadership through a diversity impact programme. Participants, either individually or in teams, were tasked with preparing a five-minute pitch presenting their innovative business ideas to a panel of judges, emphasising on problem-solving through engineering and design.
Entries were evaluated based on several criteria essential for starting a new venture: clarity of the business concept, demonstrated market understanding and feasibility, and the potential social and environmental impacts of the proposed solutions. Additionally, judges assessed the teams' execution plans, presentation skills, and ability to respond to questions effectively.