New Enterprise: Growth

New Enterprise: Growth is the third and final stage in the University of Bristol’s enterprise and startup support programming. It is a flagship among the wider business idea challenge opportunities available at Bristol being the most longstanding with a 25 year legacy. Participants can win packages of support, including cash, legal support, marketing, business acceleration services support and bespoke mentoring.

FIRST PLACE: ARTIFICIALLY EVER AFTER

Project:

Artificially Ever After (AEA) is a digital brand dedicated to demystifying Artificial Intelligence (AI) and promoting AI literacy for a broad audience. Through engaging podcast episodes, social media content, and live events, they bridge the gap between the technical complexities of AI and everyday understanding. 

Their overarching mission is to empower individuals to make informed decisions about AI, fostering both personal security and broader societal wellbeing. Through this work, AEA highlight how AI affects daily life - from the likes of social media recommendation systems to language-generation tools - and provide accessible explanations, real-life examples, and ethical considerations. Their ultimate goal is to help everyone, regardless of their background or expertise; to navigate AI with confidence through an emphasis in open dialogue, community engagement, and practical insights. This philosophy sets the foundation for a brand that not only informs but also empowers.

Students:

  • Kieren Sharma - AI for Synthetic Biology
  • Riku Green - Interpretable AI Methods

 

Also pictured - Far left: SMF Andrew de Rozairo; Far right: SMF John Moore

Awarded: £3,000

POSITIVE FEEDBACK

"We love the EIBF Prize Fund at the University of Bristol, because it offers such great value to our enterprise programme. The recipients of it in recent years have benefitted hugely from the mentoring offered by the Sainsbury Management Fellows as much as they have from the cash prize; and the opportunity to participate in the Champion of Champions Competition provides a lovely progression pathway for the cohort each year. Having had one of the Fellows actually present the award is an added bonus we really appreciate." 

Elizabeth Cameron
Senior Enterprise Advisor
University of Bristol