Project:
Shrumspore is a research-backed skincare brand that aims to address the dermatological concerns that many women face, particularly in the academic workplace.
Some 70% of UK women do not feel confident going to work without makeup on, while UK cosmetic revenues continue to skyrocket. This is expected to increase by another 20% in the next three years, yet women are still not feeling confident in their skin because the cosmetic industry does not address the precise details that ensure effective skin nutrient delivery to the right skin layers, executing skin health maintenance and balance.
Unlike current cosmetic brands, Shrumspore is run by women in STEM that utilise hundreds of high-impact research papers to create skin conscious formulas. Formulas that bring coherency between skin and ingredients based on essential skin delivery factors. Factors such as the molecular size, absorption time, solubility, pH and concentration of key skin ingredients.
Despite the top-quality ingredients and research-confirmed formulas, the Shrumspore team are proud that its products are affordable and accessible to the 70% of academic women that want to restore their confidence again.