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QUB Dragons' Den

QUB Dragons’ Den invites students from all degree disciplines to pitch their business idea in a bid to win startup capital, access to specialist mentoring and support, and dedicated workspace. Following initial application, a select number of students are invited for semi-final pitches, before the overall finalists present their idea in front of a panel of judges.

FIRST PLACE: BENCHMARK SPORTS

Project:

Benchmark Sports aims to redefine sports coaching and performance by combining cutting-edge technology with real-world coaching expertise. 

Their technology harnesses the power of AI and data driven insights to transform how sports are coached, making training more efficient, scientific, and accessible for all levels. Their tools are initially developed for GAA, utilising the founder’s expertise to develop technology before transferring and expanding into other sports. The innovation includes a smart training session generator, algorithms for tactical and training drills and a performance and communication platform. 

Students:

  • Brian Conway - Mechanical Engineering
  • Aidan McGeary - Business Management with Placement

Awarded: £1,500

SECOND PLACE: EQUILYZE

Project:

Equilyze aims to make equestrian training more affordable, accessible, and data-driven by combining cutting-edge sensor technology with real-time AI-driven coaching. 

Their flagship product, the ‘Smart Numnah’, is designed to revolutionise equestrian training by tackling rider asymmetry — a widespread but often overlooked issue in horse riding. Rider asymmetry affects both performance and horse welfare, leading to uneven muscle development, discomfort, and long-term injuries. 

Currently, the only way to address this issue is through continuous monitoring by a trainer, which is costly and not always accurate. The Smart Numnah integrates advanced pressure sensors to track a rider’s weight distribution in real time. This data is transmitted via Bluetooth to a smartphone or smartwatch, providing instant haptic feedback through device vibrations, helping riders make real-time posture corrections. The system also allows instructors to monitor multiple riders simultaneously, making it a powerful training aid. Unlike traditional solutions, the product is seamlessly embedded into the numnah itself, avoiding bulky attachments or separate sensor sheets, while being easily removable for washing.

Students:

  • Ben Sloan - Computer Engineering
  • Simon White - Computer Engineering
  • Cameron Worbey - Computer Engineering
  • Thomas Lowry - Computer Engineering

Awarded: £1,000

THIRD PLACE: REPHOBIA

Project:

Rephobia provides a therapist-led virtual reality exposure therapy experience, seamlessly integrated into private practices, NHS mental health services, and therapy clinics. 

By placing control in the hands of clinicians, Rephobia allows for gradual, evidence-based exposure therapy that helps patients desensitise and build resilience over time.

Unlike traditional in-person exposure therapy, which can be logistically difficult, costly, or emotionally overwhelming, Rephobia provides a structured and repeatable VR environment, ensuring therapists can safely guide patients through controlled fear-inducing scenarios. Its customizable VR exposure settings allows therapists to adjust intensity levels and monitor real-time patient progress. And its scientifically backed CBT methodologies ensure consistent, measurable treatment results.

Students:

  • Liam Harte - Computer Science 

Awarded: £500

POSITIVE FEEDBACK

“QUB Dragons’ Den 2025 had an overwhelming response from students, with a high number of applications, which were then refined to 13 deserving finalists. Pitching to a panel of expert judges, our finalists were highly incentivised by the prize pot on offer, supported by EIBF.”

Robbie Mulvenna-Jamison
Enterprise Development Officer
Queen's University Belfast Students' Union Enterprise